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Allworth Book: The Art and Business

User Manual for Allworth Book: The Art and Business of Photography, by Susan Carr

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About the Author
• Susan Carr is a Chicago-based photographer and has been in the business for over twenty years. Her photographs are included in corporate and private collections, most notably the Pfizer Corporation and the Museum of Contemporary Photography. A past president of ASMP, Carr has long been dedicated to the advocacy and education of fellow photographers. Carr organized and managed the highly successful ASMP Strictly Business 2 conferences that toured nationwide and currently serves as education director at ASMP. Carr is the editor of the latest ASMP Professional Business Practices in Photography (2008), published by Allworth Press

Table of Contents
• Acknowledgements Preface Part I - Art and Commerce Chapter 1: Art
  The passion to pursue photography is shared by many; pushing that drive to an art is less common. This introductory chapter looks at this distinction and its importance to the contemporary working photographer Chapter 2: Commerce
  A fast paced review of the history of photography through the lens of commerce and career profiles of Sean Kernan, Richard Kelly and Susan Carr. By looking at how various photographers have made a living, the critical connection of the independent artist and a method for monetizing artistic skills is revealed Chapter 3: Arriving at a Peaceful Coalescence
  Photographers need to separate client and personal work in order to successfully find genuine artistic expression. This chapter discusses how by integrating personal work into a business, both are strengthened Part II - A Realistic Look at the Industry Chapter 4: Where are the Clients?
  This realistic look at the state of our industry concisely explains photography's dramatic and rapid change by highlighting the shifts in how advertising and media markets function. This look at the recent past provides insights for future solutions Chapter 5: The Importance and Burden of Copyright
  This chapter covers the basics of copyright law including a brief history and the importance of registration. The current "copyright war" is discussed with options and ideas for the role of independent working artists in this debate Chapter 6: Licensing in the New Economy
  Licensing remains a critical part of any independent working artist's career. This chapter provides a clear understanding of what it means to license visual works and provides practical tools for determining fees and prices Chapter 7: Future Prospects
  Major changes in the business of photography are outlined. Eleven photographers are profiled revealing how they are growing sustainable businesses in the new economy Part III - The Well Rounded Photographer Portfolios
  A selection of images by Sean Kernan, Richard Kelly and Susan Carr are shown in combination with their artist statements about these particular projects Chapter 8: The New Professional Photographer
  The well rounded photographer is defined as exhibiting excellence in business, craft and creativity. The combination is the key to success for today's photographer Chapter 9: Business
  An outline of business musts: copyright, licensing, releases, pricing, business management, marketing and sales. Each category is discussed in detail and a list of resources is provided Chapter 10: Craft
  This chapter articulates what craft is to the photographer and its critical connection to making art and building a successful business. The experiences of various photographers are shared and a resource listing for improving craft is provided Chapter 11: Creativity
  Fostering creativity: mindful time, persistence, and openness. This chapter outlines each of these steps and provides a list of resources to help Chapter 12: Conclusion
  Redefining the role of the photographer Index

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