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Axis Communications Demographic Identifier Analytics Software

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User Manual for Axis Communications Demographic Identifier Analytics Software E-License

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Axis Communications Demographic Identifier Analytics Software E-License Contents of the user manual for the Axis Communications Demographic Identifier Analytics Software
  • Product category: Recording Software Axis Communications
  • Brand: Axis Communications
  • Description and content of package
  • Technical information and basic settings
  • Frequently asked questions – FAQ
  • Troubleshooting (does not switch on, does not respond, error message, what do I do if...)
  • Authorized service for Axis Communications Recording Software

User manual for the Axis Communications Demographic Identifier Analytics Software contain basic instructions that need to be followed during installation and operation. Before starting your appliance, the user manual should be read through carefully. Follow all the safety instructions and warnings, and be guided by the given recommendations. User manual is an integral part of any Axis Communications product, and if it is sold or transferred, they should be handed over jointly with the product. Following the instructions for use is an essential prerequisite for protecting health and property during use, as well as recognition of liability on the part of the manufacturer for possible defects should you make a warranty claim. Download an official Axis Communications user manual in which you will find instructions on how to install, use, maintain and service your product.

And do not forget – unsuitable use of a Axis Communications product will considerably shorten its lifespan!



Product description

Provided by third party: AXIS Demographic Identifier determines the gender of your customers and their approximate age range by detecting and analyzing the faces of store visitors on a running basis. The result is information you can use to make targeted marketing and merchandising decisions.
AXIS Demographic Identifier lets you compare gender and age statistics across store locations and times of day. It allows you to target marketing efforts at the demographic segments likely to visit in certain areas and at certain times of day. For example, you can change advertisements using digital signage that aims at a specific gender or age group at a specific store and time. You can use it to evaluate the success of specific campaigns.
    Key Features
    • Customer's gender and age
    • Targeted marketing
    • Targeted merchandising
    • Targeted in-store experience
    Customer's gender and age
  • AXIS Demographic Identifier determines the gender of your customers and their approximate age range by detecting and analyzing the faces of store visitors on a running basis. The result is information you can use to make targeted marketing and merchandising decisions.
    Targeted marketing
  • AXIS Demographic Identifier lets you compare gender and age statistics across store locations and times of day. It allows you to target marketing efforts at the demographic segments likely to visit in certain areas and at certain times of day. For example, you can change advertisements using digital signage that aims at a specific gender or age group at a specific store and time. You can use it to evaluate the success of specific campaigns.
    Targeted merchandising
  • Demographic insights from AXIS Demographic Identifier helps you stock merchandise that appeals to the customers shopping at your stores. When integrated with your point of sale (PoS) system, you can see what kinds of items are of interest to different customer segments. You can use the information to decide, for instance, what to feature on certain days of the week or times of day. The results are likely to be higher sales and happier customers who find what they're looking for - and return again and again.
    Targeted in-store experience
  • You can also use AXIS Demographic Identifier to tailor the in-store experience to demographic segments. Choose music, d




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Technical parameters

Axis Communications 01147-041 Specs

Category Utilities - monitoring software
Product Type License
Language Chinese (simplified), English, German, French, Italian, Russian, Spanish, Japanese
Localization Argentina, Australia, China, Japan, Korea, Brazil, United Kingdom, United States, Europe
License Type 1 license
Details ESD

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Rating: 4 of 5

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