User Manual for Focal Press Book: Record Label Marketing, 2nd Edition Click to enlarge the picture
Contents of the user manual for the Focal Press Book: Record Label Marketing,
- Product category: General Audio Tutorials Focal Press
- Brand: Focal Press
- Description and content of package
- Technical information and basic settings
- Frequently asked questions – FAQ
- Troubleshooting (does not switch on, does not respond, error message, what do I do if...)
- Authorized service for Focal Press General Audio Tutorials
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User manual for the Focal Press Book: Record Label Marketing, contain basic instructions
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Product description Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. - Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior
- Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project
- Introduces you to industry resources like NARM, RIAA, and the IFPI
- Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities
- Reveals how successful labels use video production, promotional touring and special products to build revenue
- Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry
Table of Contents
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Technical parametersFocal Press 978-0-240-81238-0 Specs | Subject | Music Industry | | Author | Tom Hutchison, Amy Macy and Paul Allen | | Edition | 2nd | | Hard/Soft Cover | Paperback | | Pages | 448 | | Dimensions | 7.44 x 9.69" (188.98 x 246 mm) | | Illustrations | Yes | | ISBN Number | 9780240812380 | | Publisher | Focal Press | | Date Published | August, 2009 | | | | Package Weight | 1.9 lb | | Box Dimensions (LxWxH) | 9.0 x 7.5 x 1.5" |
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