User manual
John Harrington Best Business Practices for

User Manual for John Harrington Best Business Practices for Photographers, Third Edition

• Product category: Photography Books & Tutorials John Harrington
• Brand: John Harrington
• Description and content of package
• Technical information and basic settings
• Frequently asked questions – FAQ
• Troubleshooting (does not switch on, does not respond, error message, what do I do if...)
• Authorized service for John Harrington Photography Books & Tutorials

Product description

Covered Topics
• • How to establish your business (Sole Proprietor vs. LLC/LLP vs. S Corp)
  • Whether or not you need a physical brick-and-mortar location
  • Planning a shoot
  • The value of internships
  • Setting your fees
  • Pricing your work
  • Why you need insurance
  • Surviving an IRS audit
  • Contracts for editorial, commercial, and corporate clients, as well as weddings and rites of passage
  • The art of negotiation
  • How video can be incorporated into your business
  • Marketing, branding, and social media
  • Publishing a book of your work
  • Practical finance advice and guidance, from working with accountants to setting up QuickBooks
  • How to protect your work
  • Releases for models, property, and more
  • How to handle a breach of contract
  • Licensing your work
  • Digital asset management

Table of Contents
• • You Are a Business: Now Let's Get to Work
  • Professional Equipment for Professional Photographers
  • Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan
  • After Staff: Transitioning to Freelance
  • Working with Reps, Assistants, Employees, and Contractors: The Pitfalls and Benefits
  • Setting Your Photographers Fees
  • Pricing Your Work to Stay in Business
  • Overhead: Why What You Charge a Client Must Be More Than What You Paid for It
  • Who's Paying Your Salary and 401(k)?
  • Insurance: Why It's Not Just Health-Related, and How You Should Protect Yourself
  • Accounting: How We Do It Ourselves and What We Turn Over to an Accountant
  • Insights into an IRS Audit
  • Contracts for Editorial Clients
  • Contracts for Corporate and Commercial Clients
  • Contracts for Weddings and Rites of Passage
  • Negotiations: Signing up or Saying No
  • Protecting Your Work: How and Why
  • The Realities of an Infringement: Copyrights and Federal Court
  • Releases: Model, Property, and Others
  • Handling a Breach of Contract: Small Claims and Civil Court
  • Resolving Slow- and Non-Paying Clients
  • Letters, Letters, Letters: Writing Like a Professional Can Solve Many Problems
  • Attorneys: When You Need Them, They're Your Best Friend (or at Least Your Advocate)
  • Office and On-Location Systems: Redundancy and Security Beget Peace of Mind
  • Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential
  • Licensing Your Work
  • Care and Feeding of Clients (Hint: It's Not About Starbucks and a Fast-Food Burger)
  • Education, an Ongoing and Critical Practice: Don't Rest on Your Laurels
  • Expanding into Other Areas of Creativity
  • Charity, Community, and Your Colleagues: Giving Back Is Good Karma
  • Sole Proprietor versus LLC/LLP versus S Corp
  • Brick-and-Mortar Locations
  • Pros and Cons of Insourcing and Outsourcing
  • The Value of Offering Internships
  • Principles, Standards, and Ethics
  • Cognitive and Subconscious Thinking and Photographers
  • Marketing: An Overview of Its Importance
  • Your Brand and Your Image
  • Do You Need to Have a Niche or a Style?
  • The Wordsmithing of a Linguistically Accurate Language Lexicon
  • Social Media: Etiquette, Expectations, and the Law
  • Professionalism on the Job
  • The Client Experience
  • Establishing the Client's Needs for Level of Production (and Associated Budget)
  • Price Is What You Pay, Value Is What You Get
  • Using the eCO for Online Registrations
  • Licensing Your Photography: Managing It Yourself
  • On Being Published
  • Publishing a Book
  • Fine Art, Art, and Selling Prints: Valuation
  • Working with Nonprofits, Foundations, and Non-Governmental Organizations (NGOs)
  • Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits
  • Step-by-Step: QuickBooks and Downloading Credit Card Statements and Charges

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